(MKTG 347) Week 9 - Boosting Posts on Facebook

When you create a page on Facebook you have the option to boost your post. This costs money so it may not be something you are looking to do right now, but it is always something good to know. The Facebook page I have created was for a project I created for one of my marketing classes. I was looking into all of the different features Facebook offers for my page and came across a tips section. This section showed me the option to boost my post. And here is what I learned when I read over the suggestions Facebook gave me.

First off, you may not know this, Facebook does not actually guarantee that your post will show up in newsfeed of people who liked your page. Seems kind of weird right? But it's true. So when you post something you have the option to boost your post which will tell Facebook that you want more people who liked your page to see what you posted. When you boost a post you have a few different options of who you want to reach. You can reach specific people based on gender, age, location, language, etc. All of these demographic variables can be taken into consideration when you decided to boost your post.

You can also set up your own budget for this. You can use one of Facebook's preselected budgets or you can create your own. Facebook does ensure that you never spend more then you have indicated. You have the option to add a debit or credit card or use Paypal to pay for your boost. A payment form needs to be saved because your card or account will be charged differently based on how you set up your budget. Facebook has also made it easy to boost your posts from a mobile device as well.

While these next few tips do not directly relate to boosting posts they can be helpful in creating a post that is worthy of being boosted. Facebook actually provides a link to a page that gives something interesting tips on creating content that is relevant and worthy of reading. Facebook suggest that you keep your post short because people scrolling through their newsfeeds are not going to want to read a lengthy paragraph. You should also include images to make your post more appealing and intriguing. Make sure your image is relevant and high quality. Make sure that you link to your website or link to the item you are talking about in your post. The worst thing you can do is talk about how amazing your product is and then not give the reader anywhere to find your product. Lastly, you should always respond to any comments left on your boosted post. You paid money for people to see this post and if they have any questions you want to address them so that the customer can go ahead and make a purchase. Make sure to follow through with what you are doing.

So really boosting a post is up to you. If you think it could be effective for your business and it can help you reach more people then give it a try. There's no harm in running a small scale trial and seeing what type of results it produces. Just remember to always track your ROI so you know what works and what doesn't.

This is what you would click on if you wanted to boost your post.