Google Analytics Account

The second Chapter of the CASA Marketing book talks about setting up a Google Analytics Account and linking that to your blog. It is a fairly simple process but along the way you learn a few terms that are used with Google Analytics. These terms can get confusing so to be safe I made a Word document with the terms so that I can refer back to it and add on terms as I learn them. The first term I was unaware of was a tracking ID. A tracking ID is what allows Google to talk to and get information from the site you are trying to track.

The book explains how to connect your blogger account to Google Analytics so that you can start seeing the traffic that is coming to your blog. The set up is not too difficult, you just start out by adding your tracking ID into the settings on your blogger account. Once this has been done you should be able to go to Google Analytics and see whats happening on your blog. The book suggests sharing your blog link on social media in order to direct traffic to your site, that way you can actually get some information from your analytics account.

The main goal of a Google Analytics account is to track your goals or revenues and see how you are performing. You may want to track specific date ranges to see how your new advertisement or promotion has been working out. Say two months ago you put out a new promotion that led people to your website. You can actually go on Google Analytics and see how the traffic patterns have changed from before the promotion,  to during the promotion, and then after the promotion has run its course. This can save marketers a lot of time and money because they will be able to tell whether their marketing efforts are making a difference or not, and if they are not they can change their course of action.

This image shows what a tracking ID looks like and how you can place it into your Blogger account.

Picture Citation:

Kelsey, Todd. "Blogalytics." CASA Marketing: Intro to Google Analytics. Lexington: KY. RGB, 2015. 31. Print