What this book suggests is creating pages where you can show off your successes and all the good you do. The most obvious website that you can do this on is LinkedIn. With LinkedIn you want to make sure you are presenting your best self. The book says to make sure that your LinkedIn page is accurate and that you fill in as much detail as you can. No employer wants to go through a boring list of your responsibilities. They want to see what you can do and how you can apply all those lessons you learned in school to the real world. Another suggestion the author provides is to edit anything you have on the internet. Don't take down your social media sites when you are job searching, instead, change your profiles to represent you in the best way possible. If you are a strong writer and enjoy volunteering make sure that all your social media sites show that side of you. You can change the way Google sees you and thus the way your employer will see you. Obviously, you do not want to lie to your potential new employer because that will be evident the minute they meet you. Employers understand that you are human and you like to go out every now and then and have fun and talk about your opinions, but if thats all you're showing online then your employer will only see you in that way.
This image is from an article on CNN that talked about how college students were changing their names on Facebook in hopes that while job hunting their employers wouldn't see their pages.
Picture Citation
Goldberg, Stephanie. "Young Job-seekers Hiding Their Facebook Pages." CNN. Cable News Network, 29 Mar.2010. Web.16 Sept. 2015. http://www.cnn.com/2010/TECH/03/29/facebook.job-seekers
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